Three months into 2011, the big buzz is still Social Media and why shouldn't it be?
Businesses can reach a much larger potential customer base than was possible before without running campaigns for hundreds of millions. It's now possible to engage with clients on a much more personal level, boosting your brand identity via continuous exposure in their everyday lives.
Lets lay down some of the statistics.
Facebook has over 500 million users, over 50% of those users login every day, between them spending more than 700 billion minutes on Facebook. There are more than 200 million actively using mobile devices to connect to their accounts, these users use Facebook on average twice as much as others.
Twitter boasts the smaller but no less impressive userbase of around 175 million active accounts. Sending 95 million tweets every day, Twitter users have generated over 7 billion tweets to date. If you printed every tweet, it would weigh 3.5 million pounds, the same as 82 school busses, each containing 84 children.
However, in this modern world of massive potential "build it and they will come" is no longer the name of the game. You need to integrate with your customers in ways never before seen, interaction with brands is seen as a must from a new and web savvy generation. The customers of the future demand a user experience that can become a part of their lifestyle choice, brand loyalty is heavily dependent on this.
Worryingly, many businesses launch themselves into Social Media campaigns thinking it to be no more difficult than setting up a Twitter account and blasting out a tweet when they have some sort of promotion. Now this sort of marketing is not in essence a bad idea, but in order to engage the highly connected internet generation something more is needed.
MotionRed can develop customised Social Media campaigns tailored to your specific needs, we use an integrated lifestyle method of connecting with your customers, giving them a strong sense of brand loyalty and keeping them up to date with the latest developments from your business in a non intrusive way.
Welcome to the future, are you ready to join us?